Christopher Landon has made a name for himself in the past few years by figuring out fun ways to blend slasher movie tropes with other sub-genres (e.g. timeloop movies, bodyswap films). He has written with Michael Kennedy before, and this time around both are joined by Phillip Murphy to deliver a film that places some bloody kill scenes in the middle of what is essentially a standard rom-com. Josh Ruben is in the director's chair, which means it's up to him to ensure that the dialogue and set-pieces are couched in something that comes close enough to that rom-com style, but can he manage to do that?
A killer is on the loose, the Heart Eyes Killer, and they're targeting couples. This has been happening for a couple of years now, every Valentine's Day, which makes it a big problem for those in a relationship. Ally McCabe (Olivia Holt) isn't in a relationship though, so she should be safe from the killer. Her biggest worry concerns trying to keep her job. In need of major guidance, and a way to overhaul her latest ad campaign that disastrously uses romantic tragedy at the heart of it, Ally ends up forced to work with Jay Simmons (Mason Gooding), a bit of a whizz drafted in to save the day. Ally and Jay need to spend some time together to brainstorm and plan, which leads to the Heart Eyes Killer viewing them as a couple, which leads to them being pursued, even as they try to explain to those around them that they really aren't a couple.
Heart Eyes works fairly well as a slasher. The pacing is decent for most of the runtime, aside from a third act that just has one or two scenes more than necessary, the kills are entertaining and bloody, and Holt and Gooding are very appealing leads. The most pleasant surprise, however, is just how well some of the rom-com moments work. There's a great meet-cute, a fun sense of external factors ensuring that our leads are destined to pair up, and stay paired up, some very fun cute klutziness that adds some non-lethal injuries to the onscreen catalogue of pain, and even the scenes of attempted murder often show a romance blossoming under unusually difficult circumstances. There are times when it tries to be too cute though, particularly when name-checking other movies and painfully winking at viewers, but nothing is bad enough to unbalance the whole thing.
Aside from Holt and Gooding, who are absolutely as enjoyable and likeable as they need to be in their roles, the cast also includes Devon Sawa and Jordana Brewster as a pair of cops named . . . Hobbs and Shaw, Gigi Zumbado as the standard protective bestie, and Michaela Watkins as a demanding boss, as well as a number of people who make enough of an impression in their first few moments to make them plausible suspects as the killing spree starts to feel a bit more personal.
Despite the lighter touch, this is still a film aimed mainly at slasher movie fans. As long as you can enjoy the strange clash of sub-genres then you will be rewarded with some laughs, some entertaining bloodshed, and a killer working with some nicely-personalised deadly accessories.
7/10
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