As this post is being written ahead of time I have no idea just how EIFF 2012 will pan out for me this year but I know that, as I have done for the past two years, I will do my best to see as many movies as possible and to get the reviews up on Flickfeast ASAP. It's a win-win situation for everyone involved. I get to see LOTS of movies for free, the website gets some extra traffic (hopefully) and those involved with the festival get added exposure from us. Hey, we may be a small fish in a big pond but we keep swimming.
It's all too easy to fall in love with a movie or two and to be swept along with the celebrities and the premieres but the main thing to remember is also the main thing that's easiest to forget - the festival works because of so many people making a concerted effort at every level. Those making the films, those selecting the films, those showing the films, those spreading the word on the films, etc, etc. Every year I remember to thank the wonderful staff at The Filmhouse and Cameo cinema who put up with the crowds and the unsociable hours every festival and this year will be no different.
Everyone who knows me knows that when I go to the cinema I like to get "a bit of bang for my buck", as I often put it, but I also do my damnedest to remind people that the smaller cinemas are often the places to go to see something that you just won't get at your local multiplex. The fact that they're often staffed by people with a genuine love of cinema is a huge bonus. Supporting your local cinema really does show them that they're doing the right thing and that not everyone and their uncle wants to rush along to see Harry Potter And The Twilight Of The Transformers (in RealD 3D with smell-o-vision).
Do I go along to these smaller cinemas as often as I should? No, no I don't. But when I do go along I never resent handing my money over (especially at my annual horror overdose that goes by the name of Dead By Dawn) and I always speak highly of these Edinburgh institutions when anyone asks me about them. I hope you have somewhere similiar in your local area. And I really hope that you, even just occasionally, pop along and spend some of your hard earned cash there.
