That is that.
It MAY be temporary, but I suspect it will be permanent. The blog is no more.
And the reason for stopping the reviews is quite simple - I just found myself spending more and more time sharing links and engaging in (admittedly enjoyable) conversations with other film fans, to the point where I would have to plan my days and weeks as far in advance as possible. Believe it or not, I haven't actually written a full review in about 5 weeks. All of the preceding blog entries were already done by the time I'd decided to stop blogging.
I may not have given that much thought if it hadn't been for an incident that occurred a few weeks ago. It was just one of those typical internet snowball affairs, most of us have been involved in one or two if we're online for the majority of our time. But that one incident led to this blog receiving a record number of traffic. A record number of people coming here to see what I'd written, all because of a quick, offhand joke/insult that I made on Twitter. I don't regret that tweet, and I certainly don't mind getting lots of banter from it, but I was extremely saddened to see how easy it can be to boost figures with that kind of approach, unintentional or not. It made me realise that all of the hours I'd spent trying to find the right word or phrase didn't actually matter. I could have just as easily written an inane stream of consciousness, gone on social media to bait people with any comments that would stir them up, and sit back to watch the numbers jump up and up and up. Nope, I may not have any solutions but I didn't want to be part of THAT problem.
On the plus side, that means even more actual viewing time, I've started to use Letterboxd to maintain my OCD levels, and I may still be tempted to cover a few festival releases for Flickfeast.
In the meantime, many of you will know where to find me. Now, excuse me while I line up my next movie viewing choice.