AKA The Talented Miss Selfie. Or maybe that's just my pet name for this.
Everyone seems to be focused on how they present themselves online now. Not just themselves, but also their lifestyle, their surroundings, and, of course, their food. I resisted the lure of Instagram for a long time, only caving in when I decided to use it as a daily way to promote the podcast I co-host. Have I photographed a gorgeous meal? Yes. I tend to use it most to share movie images though, whether I am selecting posters or specific movie moments, and I also enjoy showcasing recent additions to my movie collection (without ever sharing a picture of the dents in my credit card balance).
Influencer, as the title suggests, shows us some people who take their time on Instagram much more seriously than I do. It's no surprise to see that director and co-writer Kurtis David Harder was also a producer on the excellent Superhost (a film that this pairs very nicely with), and the script crafted by Harder and Tesh Guttikonda, unashamedly also runs close to the many "*insert noun* from hell" movies that really started to form a solid sub-genre in the late 1980s, after the success of Fatal Attraction.
The excellent Cassandra Naud is a woman known simply as CW. She sees a pretty influencer in a bar (Madison, played by Emily Tennant) and conspires to get close to her, claiming that she could easily take over Madison's social media account and nobody would notice the difference. CW is talented with tech, able to manipulate photos and video footage to make it seem as if someone is still just living their best life, even if they're temporarily incapacitated by a psychopath (hypothetically). CW then meets another influencer (Jessica, played by Sara Canning) and starts to use her same old tricks, but this time her plan is upset by the appearance of Madison's boyfriend, Ryan (Rory J. Saper).
While Harder and Guttikonda do well with this premise, mixing entertaining tension and obvious commentary in a way that somehow never feels too unbelievable, they have helped themselves enormously in two main ways. First of all, despite the opening credits coming in at just over the 20-minute mark, this has an appropriate runtime of approximately 90 minutes. Second, the cast are all a perfect fit for their roles. Naud is the highlight, but everyone does great work.
As she moves between charm and threat, Naud is constantly enthralling, and figuring out how she might stop things unravelling is just as much fun as watching her pull from the bag of tricks that she uses to hook in potential victims. We get to see most of the other characters trying to figure things out and maintain what they assume is a standard level of civility, but Naud gets to play the person who we see acting most often with "no filter" (and it surely cannot be coincidence that she is known as CW, which is shorthand online for Content Warning). Both Tennant and Canning are believable Insta-people, with the latter having the advantage of being able to witness things that make her more suspicious and defensive than the former. Saper's character is a bit irritating, deliberately so, but his tenacity helps to set up a finale that viewers will look forward to, knowing that there has to be some confrontation with CW that should end in one of two ways.
The more I think about this, the less I find to criticise. Of course it all starts to fall apart if you start to dig deeper into each main component of CW's plan, but it keeps everything entertaining and interesting enough that you don't stop to analyse it all while it's playing out. And, let's whisper it to avoid funny looks, there are also one or two moments here that a number of us may view as wish-fulfilment.
8/10
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